Sometimes games shows have a viral moment that not only brings joy, but a big reason to celebrate, such as what happened when Price Is Right contestant Michelle won $20,000. But it wasn’t just the loot she scored that got fans talking, it was how she celebrated on the show. After nailing the Bullseye game in dramatic fashion, the ecstatic contestant celebrated like she’d hit the actual lottery, pulling in longtime model James O’Halloran for a gleeful, high-energy victory dance that had the whole studio buzzing.
O’Halloran has been a Price Is Right fan favorite since he burst onto the show. His playful interactions with host Drew Carey quickly made him someone to watch on the series, which is why this fan interaction was so fun. The viral moment was the kind of unfiltered joy that reminds us why we love game shows in the first place — and why The Price Is Right still delivers must-see TV moments, one confetti-worthy win at a time.
Michelle Aims for the Bullseye on ‘The Price is Right’
In the sixth round of bidding on the April 2025 episode, Michelle bid a big $1 on workout equipment, including a smart treadmill and rower. She wasn’t remotely close, of course, but, as per the rules of the game, she didn’t go over, like the actual nearest bid of $1,750 did by a mere $54 over the retail price of $1,696. She made her way up to the stage to meet host Drew Carey, who brought her over to play Bullseye. The game sees the contestant pick a grocery item and guess how many of that item are needed to total somewhere between a target “bullseye” range of $10 and $12. They have three shots at it, and if they get it, they win $20,000. If they don’t, they get nuttin’.
Michelle had five items to choose from: 16 ounces of tofu, a 4.56-ounce tub of hummus and pretzel snack kit, a 28-ounce Powerade sports drink, six organic granola bars, and a 14-ounce can of bean sprouts. On her first guess, she chose three Powerade drinks, which fell short at $5.01. On her next guess, she picked three tofu packages, and although closer at $6.87, close only counts in horseshoes and hand grenades, neither of which are a Price Is Right game. The third round, with the pressure on, saw Michelle pick two packs of granola bars. Bingo, or Bullseye, as the total of $10.98 landed right in the middle, netting Michelle $20,000.
Model James O’Halloran Shares the Joy on ‘The Price Is Right’
There are those laid-back, chill kind of people that would smile broadly, maybe fist pump, but generally remain cool and collected about having won $20,000. Michelle was not one of those people. She couldn’t even be remotely mistaken for one of those people. She jumped up and down, she screamed, she grabbed Carey’s hand and knelt down before walking over to her prize.
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She “putt” Drew Carey in his place.
Once in front of that $20,000 sign, any thoughts that Michelle had spent her energy were quickly dashed when she grabbed O’Halloran to join her, with the two jumping up and down in celebration together. O’Halloran is certainly no stranger to excited winners on the show, having been a part of The Price Is Right family since 2014, but Michelle’s overenthusiastic response seemingly wore the model out and he stopped jumping. Michelle, on the other hand, did not, so O’Halloran rejoined Michelle in her leaping before cutting away to a word from the sponsors.
Unfortunately, spinning a 120 on the Big Wheel ended Michelle’s day on The Price Is Right there, so we will never know what a Showcase Showdown win would have prompted Michelle to do. Perhaps Michelle could have convinced O’Halloran and Rachel Reynolds to join her in a Rockettes-style chorus line, or coerce Drew Carey into participating in the Macarena. Thank goodness the prize wasn’t $20,000 and a trampoline.
The Price Is Right airs weekdays on CBS.
